How Toyota is Fighting the Anthropocene Extinction Event

So far, our planet has seen five mass extinction events. The first wiped out the trilobites -- a species so ubiquitous in Earth's oceans you probably have one of their fossils on your bookshelf. The Permian extinction event wiped out 96 percent of the species on the planet.

The last of the five killed off the dinosaurs.

Many believe that we are currently in the middle of the sixth -- the Anthropocene extinction

 

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50 years of Excellence: the Evolution of the Corolla

It's 2016 and that means it’s the 50th anniversary of the Toyota Corolla! This gorgeous little car has come a long way since its beginnings in 1966 but, as you may have guessed, it didn’t take long for its popularity to take off. In fact, by 1970 it was the #2 most imported car in America and, by 1983, there were 10 million Corolla models produced. In 2005 that number increased to 30 million and the popularity has only gone up since. Take a look at the anniversary video below to learn more milestones and see how…

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Hydrogen-Powered Toyota Mirai Wins World Green Car of 2016

The Toyota Mirai was awarded the title of 2016 World Green Car at the New York International Auto Show last month, with the Prius hybrid trailing in second place.

The hydrogen fuel cell vehicle has a significant advantage in green-ness over the Prius, when taking into consideration the scoring based on tailpipe emissions and use of advanced power technology.

While everyone's favorite hybrid car has very low CO2 emissions, the only thing coming out of

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Hydrogen-Powered Toyota Mirai Wins World Green Car of 2016

The Toyota Mirai was awarded the title of 2016 World Green Car at the New York International Auto Show last month, with the Prius hybrid trailing in second place.

The hydrogen fuel cell vehicle has a significant advantage in green-ness over the Prius, when taking into consideration the scoring based on tailpipe emissions and use of advanced power technology.

While everyone's favorite hybrid car has very low CO2 emissions, the only thing coming out of

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Hydrogen-Powered Toyota Mirai Wins World Green Car of 2016

The Toyota Mirai was awarded the title of 2016 World Green Car at the New York International Auto Show last month, with the Prius hybrid trailing in second place.

The hydrogen fuel cell vehicle has a significant advantage in green-ness over the Prius, when taking into consideration the scoring based on tailpipe emissions and use of advanced power technology.

While everyone's favorite hybrid car has very low CO2 emissions, the only thing coming out of

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The RAV4 Hybrid is up for Anything, Even Playing a Prank

The RAV4 Hybrid offers hybrid fuel economy and compact SUV performance. That combination allows you to go on all kinds of adventures. And with the help of features like Electronic On-Demand All-Wheel Drive with Intelligence (AWD-i), you can stay in control no matter what the road might look like. The guy in the video below even used this feature to play a prank on his friend. Check it out.

The AWD-i system adapts to all kinds of road conditions, allowing the vehicle to maintain traction even while driving through puddles.

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A New Compact Crossover Revealed: the 2017 Toyota C-HR

If you're a big fan of our favorite Japanese automaker and are in the market for a compact crossover, then you only need to wait a little while longer! The 2017 Toyota C-HR compact crossover was just revealed at the 2016 Geneva Motor Show and it looks pretty awesome. While we've seen this model before, the one at this show is the final production model and the experts at AutoGuide.com have the details you need. Take a look below to learn about styling, features, engines, models, and more. We think you're going to like what you…

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Like the Sound of Savings? Come to DCH Toyota of Torrance

At DCH Toyota of Torrance, nothing makes us happier than helping Torrance, CA area drivers like you find their ideal automotive match; and when we're able to tack on superlative savings to the mix? Well, that's just the cherry on top!

Toyota is turning up the volume on savings for its popular new cars, like the 2016 Toyota Corolla. In fact, the deals are so exciting, you might not be able to believe your ears.

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Having Served Its Purpose, Scion is Absorbed Back into Toyota

Through Scion, Toyota was able to experiment with several strategies, including:

  • Pure Pricing -- one low set price that customers don't need to haggle over
  • Personalization -- offering customization through a large number of accessories
  • Pure Process Plus -- allowing customers to complete most of the car purchase online
  • Scion Service Boost -- pre-paid maintenance plan

Scion also allowed Toyota to build unique and exciting models that would look out of place in a Toyota showroom, and appeal to younger drivers.

Toyota created the Scion brand in 2003. Wednesday, after a 13-year run, Toyota

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